Team Building For Business Development

To remain competitive and secure in the new economy, it is imperative that companies communicate to their employees the critical importance of proactive branding, marketing and business development. It is essential that Managements outline corporate sales objectives and needs thus creating an innovative business development atmosphere amongst all team members. The new corporate culture builds the team for “exciting-times ahead” by communicating the key strengths, opportunities and competitive advantages of their company by first ensuring that all stakeholders are “on-message”.

An astute business leader will subsequently promote branding, marketing and business development activities as factors vital to establishing the “next growth level” of the company. A well-defined brand experience, the creation of a strategic plan, addressing areas of improvement, identifying competition, and segmenting internal and external target audiences are critical components for continued success. Ultimately, all team members are to externally “transfer this knowledge” to clients, suppliers, prospective customers, community, and, of course, to their families. The number of sales people working on business development must directly reflect the number of employees in the firm, e.g., a 100-person firm has 100 business development people. In the new economy, the act of “team selling” is no longer a “luxury” for a select few but a critical “necessity” for all.

Five Key Steps to Creating the Brand Strategy, Building the Team Spirit
and Launching the Brand Experience:

Strategic Research and Planning

o Mission Statement Development
o Vision Statement Development
o Business Planning
o S.W.O.T. Assessment
o Competition Analysis Assembly
o Risk Assessment Review

Sourcing Your Competitive Advantages

o Unique Selling Proposition Construction
o Brand Experience Program Creation
o Sales and Marketing Planning
o Product and Service Lifecycle Investigation
o Sales Team Building
o Corporate Sales Scripting

Business Development Through Email Marketing

Do you think business development is all about connecting a product with the customer?

Think Again!

Welcome to the new generation of technologies where business development is now revamped into an exquisite technology backed by the most effective tool known as email marketing.

It is understood that many benefits can be reaped through an effective email marketing campaign, whereas the question arises, as to what is the benefit of business development through email marketing.

Listed below; you will find a few benefits of business development with the help of email marketing:

• Attracting Customers – It is easy to attract a major amount of customers as email databases have a very wide reach towards their users. The graphical interface and the astounding colours make it a must for any person to get attracted.

• Generating Leads – Attracted customers tend to call for information on your product or service. This enables you to create a database of prospective leads for future marketing.

• Research – Email campaigns tend to have the quickest response out of the many marketing strategies available today. This provides you with the opportunity to conduct a research as to how the response is generating and what the customers are expecting.

• Promoting – Reach an array of customers spread across diversified sectors so that not only your target audience but everyone is aware of your product.

• New Boundaries – Emails can be sent to anyone in any part of part of the world. This ensures that the reach of your product is not only limited to one location but rather spread across many countries and regions. Your product is world famous in just a day!

How it works
A car without an engine would not complete its task of starting up; in the same way, for the best business development technique to provide you with results, you need the help of proper email marketing Services. This technology helps you to customize it according to your product requirement, thus enabling you to reach towards your goal of success.

email marketing is the ultimate solution when it comes to business development. High end technology with low cost solutions is what everyone is talking about. Let’s stop talking and start implementing this technology today!

Note: – Did you know that this is the most eco friendly solution towards business development! You can help save tons and tons of paper and reduce carbon emissions and help save this planet.

Switch to email marketing today to gain success from business development and Live for today with high hopes for tomorrow. Your product is your hard work. Think wisely as the future of your product is in your hands. As Sir Albert Einstein once said “Learn from yesterday, live for today, hope for tomorrow.”

Creating Your Own Business Upturn – Powering Business Development

We all see it . . . business markets are trying hard but continue to be flat, easily scared, and “frozen in the headlights,” – – – primarily maintaining, and definitely not building. Workforce attitudes suffer from a steady flow of negative global and economic events, career disappointments, and the constant threat of being laid off. Customers are struggling to identify their path forward, which in turn makes it even more difficult for any business to determine their own plans for the future. The fear of post Enron scrutiny on business leaders and organizations is ever present. When will the “upturn” come?

In response, it seems companies are moving forward on the back of very conservative and “tactical” decisions and day-to-day activities. Why? Because they are much safer, and not as likely to be second-guessed. “Winning big” has become much less of a focus than not losing big! Unfortunately, tactical approaches focused on day-to-day survival versus a bigger picture do not prepare companies for the future, nor do they capture the immense value that is inherent in times of great change, uncertainty and disruption. And the longer this goes on, the more steep and slippery the slope on which they reside becomes! But again, when will the “upturn” come?

Sad news . . . the general upturn that many are hoping will arrive to “save them” is not coming. It will be up to each and every company to uniquely and quickly use every part of the current business environment they face to literally create their own upturn!

For a company to create and continuously advance their own business upturn, they will need to amass the full knowledge, talent, experience and capabilities of their organization and in certain cases introduce some outside influences to:

· Identify the “what, where and when” of their current environment while

· Simultaneously identifying “exploitable discontinuities” and related new mountain tops for the future, and then . . .

· Develop short, mid and long-term commitments and plans that tactically harvest the most out of today without compromising placement for success tomorrow.

Below are some steps that can help companies quickly accomplish this:

1. Identify the “upturn team” and include:

· “Quiet leaders”, “unsung heroes”, and possibly a “cynic” or two.

· Those involved with the current situation at a management / tactical level.

· New employees (and especially those from other industries or companies).

· Business development, market research, “future minded” personnel (internal or external).

· Those who are feeling the most “stress” from the current circumstances such as:

· Functional leads

· Strategic management

· Vendors who supply clients

· Customer support/feedback centers of knowledge

· Financial stakeholders

2. Challenge the “upturn team” to fully:

· Define and validate the current conditions with facts, not anecdotal conclusions.

· Identify and understand the conditions that drive the current situation.

3. Analyze the causal source of the conditions, their interrelationships, and identify patterns, trends, future “points of change” and impacts, potential market “backlashes”, new opportunities, etc. and focus on the “critical few ” items that will have the greatest potential to create upturn value.

4. Brainstorm and develop “value scenarios” that optimize the near and medium term with a view toward maximizing the long term.

5. Coordinate value scenarios with infrastructure development plans and financial capability to identify and eliminate “barriers to success” and validate return on investment before beginning.

6. Communicate the vision and the tactical details as they apply to each participant to create a constant “call to action” for successful implementation.

7. Compliment and encourage what people start, and enthusiastically celebrate what they finish!

Fear, uncertainty, and lack of ownership often inhibit participation, creativity and expression of thoughts and ideas. It is usually beneficial to utilize internal or even external facilitators to overcome these concerns. In so doing, companies often find they have created a “process” for thinking strategically AND tactically to ensure the “upturn” created becomes a company way of life, versus a one-time event!

Copyright 2003, PBK Communications. All rights reserved.

Business Development Certification – What Is It?

In an ever-changing business world, it’s vital to stay ahead. Clients and business owners alike expect executives and administrators to be up to date with financial knowledge, technological skills, and communications. As a result, it may be a good idea to look into certification courses to further a business career. Some of the topics that could be covered in a business development certification course could include client management, marketing techniques, business communication skills, and business development planning. This subject matter can be tailored to your own goals and interests, for the best fit to meet your ultimate business needs.

A good first step to think about before enrolling in any business development certification course would be to think about what it is that you want to achieve. Some people are interested in starting up their own business from home, for example, and want to learn the business analysis tools that will help them do this and communicate with investors for a start-up project. Others will want to find a job within a preexisting corporation, as a business analyst and valued team member. With this type of certification and training, you will learn the subject matter and language that is necessary to succeed in either type of setting.

These business development certification courses are short term, taking up far less time, money, and effort than a full course at a university. Employers value this type of certification because it shows dedication to furthering the business savvy that you already have with new tools. Those who are already successfully employed will find that this is a way to stand out from the rest of their coworkers, and show that they are ready and willing to learn new skill sets. That can lead to career advancement and a whole new world of opportunities.

Those who are serious about advancing their careers in the business world and moving from being a team member to leading a team will want to think about business development certification. This is a surefire way to show that you are serious about expanding your skill set and taking the necessary steps that you need to succeed in today’s competitive business market. With business operating on a global level, the boundaries between communications, finance, marketing, and technology have become blurred, which is why it takes constant innovation to stay on top of the game. This is one way to rapidly accelerate that skill set.